Online video & printed media
The short but sweet explainer films used a combination of live action and miniature props then given movement thanks to the magic of CGI. The O2 Travel app literally comes to life as our user unpacks its uses.
Print + Digital
The poster campaign was required to run in press, airports and digital screens around the world. We shot individual elements to create posters that could be tailored and localised easily across all different markets and formats.