REBRAND / PRINT DESIGN / PHOTOGRAPHY
'MADE BY EAT.' was created as the new strap line, taking cues from the confidant and bold language of the brand name while also referring to our cooking of real food.
A FRESH LOOK
Mankind created a new art direction for the brand, showing the passion and movement that goes into the joy of cooking and the bringing together of ingredients and textures. This was then executed in a suit of colourful product ads for national press.
The EAT website was given a face-lift thanks to the new art direction. The fresh and bold colours supported the brands push for healthy eating and its clean design made for a more enjoyable user experience on both desktop and mobile.
To illustrate the value of cooking, from our kitchen to the shop front, we created a window device and photography style that directly linked the chefs to the product. This was rolled out across posters and shop windows up and down the country.
To enforce the real cooking element of EAT. recipes, we created a set of easy to follow table top tutorials so that customers can cook their in-store favourites at home.