About Project
Tasty new visual style and brand identity for high street food outlet EAT.
Unlike its competitors, EAT actually cook their food from scratch in their own kitchens. The brief was to convey this story in a way that dramatizes their passion and joy for real cooking.
Eat Shop Window Design

The Logo

'MADE BY EAT.' was created as the new strap line, taking cues from the confidant and bold language of the brand name while also referring to our cooking of real food.

Made by EAT Logo
Made by EAT Logo
Made by EAT Logo


Mankind created a new art direction for the brand, showing the passion and movement that goes into the joy of cooking and the bringing together of ingredients and textures. This was then executed in a suit of colourful product ads for national press.

EAT Printed Poster Designs

WEB Design

The EAT website was given a face-lift thanks to the new art direction. The fresh and bold colours supported the brands push for healthy eating and its clean design made for a more enjoyable user experience on both desktop and mobile.

EAT Website on iPad

Kitchen Windows

To illustrate the value of cooking, from our kitchen to the shop front, we created a window device and photography style that directly linked the chefs to the product. This was rolled out across posters and shop windows up and down the country.

Online Content

To enforce the real cooking element of EAT. recipes, we created a set of easy to follow table top tutorials so that customers can cook their in-store favourites at home.