Branding / Web Design
The brand identity worked as a tool to educate people on the breed at first glance and took design cues from the hot iron cattle brands. The chairman’s signature provided a sense of craft, care and quality assurance.
WEB + MOBILE
The online presence was given a make-over with clean photography and minimalist design touches that gave a clear but elegant look. The site was then optimised for mobile use.
To bring the branding to life beyond just the logo and colour palette, we exaggerated the idea of craft and bespoke quality by etching it into wood for signage and business stationery.