Strippd

Brand TV Advert / Social Video Content

About Project
Launching a brand with an honest approach to the fitness sector.
A completely new product that promised a fresh approach to the world of fitness supplements and protein shakes. Tasked with moving away from the oiled up and often masculine imagery of the fitness and protein sector, Mankind instead pictured the self doubt, early morning struggle and voice in the head we know the audience relates to.

SOCIAL VIDEO CONTENT

As the target audience are avid followers of fitness brands and influencers we created 10s easy to digest cut downs of the TV footage with a bold and eye-catching message style.

Strippd Video Teaser

SOCIAL PHOTOGRAPHY

To continue the campaign look and provide a sense of consistency around the launch of the TV ad we produced a series of stills for online and editorial use.

Strippd Social Campaign
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